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Our Story

At Sash & Belle we don’t believe in sacrificing fashion for function which is why our mission is to redefine the standard for the style and quality of Nappy, Business and Leisure Bags for the busy contemporary woman.

We want to provide our clients with freedom of choice in their purchase decisions which is why we proudly stock bags made from Vegan Leather and Leather. Each and every one of our products are meticulously designed with versatility, style and you, as the busy on-the-go woman at the forefront. As your sidekick to cover you for whatever the day or night holds, we exist to deliver bespoke designed bags for everyone. From the busy mumpreneur to the corporate goal-kicker, to the fun, active or poised - you will always be tres chic with your Sash & Belle. 

 

 

Our Founder

Set on a mission to marry style, functionality with the modern lifestyle, Sash & Belle was established by Kristy McPhillips in 2013.

As a mother of two little ones, and having worked in the Corporate arena for over 16 years, Kristy found herself facing two dilemmas when she had her bubbas and had to transition from corporate world to baby world, and the baby world back to the corporate world, twice.

She struggled to find the perfect Nappy Bag, and similarly, struggled to find that perfect Business Bag that was stylish, yet versatile, and didn’t make her feel like she was hogging around a suitcase to work everyday.

So she decided to create her own solution.

What began as a humble beginning in 2013 has now rapidly grown into a thriving national business. Sash & Belle recently sold out of the release of their very first Nappy Bag - the Perry, and today, Sash & Belle’s bag collections can be found in many local retailers in NSW, Victoria and the ACT.

With an aesthetic best described as minimalistic, timeless, and functional, Kristy designs with practicality and the Corporate Mother at the forefront, drawing inspiration for the style of her products from Europe and America.

In her spare time, you'll find Kristy deep into a good book, binge TV watching, and enjoying the simple things in life with her husband, her little boy and little girl, and her family and friends. 

Sash & Belle is passionate about living our values of honesty, bravery, innovation, integrity and optimism; our values determine how we will approach every situation.

Thank-you again for stopping by, we hope you enjoy the range we offer and happy shopping!

Sash & Belle

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